Stress-free Supermarket App

Background

Provide shoppers with a way to identify quiet times to do their shop, and where to locate their preferred items quickly on shelves.

Working as UX design lead to oversee and execute all design stages.

In-store supermarket shoppers with limited time or ability to browse shelves for preferred items.

Oct 23: User-research and defining product goals and value propostion

Nov 23: Creation of wireframes and protoypes

Dec 23 - Jan 24: Testing and development of design system

Secondary and user research conducted to find:

Supermarkets are designed to encourage shoppers to spend more time in-store, buy more, and buy more expensive items.
Shoppers say that the most stressful elements include: other shoppers and crowds, staff attitude and training, store layout and cost.
Shopping with a list reduces overall time in store, costs of purchase, and tends towards healthier outcomes such as reducing obesity.

Creation of personas, user-stories and user-journeys to establish 'as-is' and 'to-be' pathways for the app to have value.
A competitor audit identified a gap in the app features of shareable lists and confirmed an opportunity for a novel feature to identify the best shopping time around users’ schedules and crowds.
Value proposition:
- Whether you’re a main shopper or a little-and-often shopper, find the best time to avoid the crowds
- Compare prices ahead of time, knowing you’ll get the best deal and stick to your budget
- Get taken straight to the items you want in store, saving time searching the distracting shelves

Designing look and feel of the app in accordance with accessibility prinicples such as contrast and colour.